Core Values

Our core values are our principles of practice. They embody our sense of social responsibility, accountability, and proper conduct. We will act appropriately as professionals charged with the important task of assisting students for higher education and learning. We keep all our team in line with latest standards by providing them relevant training. As you strive for excellence, so do we.

• Integrity - being straightforward and honest in all professional and business dealings;
• Objectivity - not allowing professional judgment to be compromised by bias or conflict of interest;
• Professional competence and due care - maintaining professional knowledge and professional service, and acting diligently;
• Transparency - declaring conflicts of interest to all clients, especially when service fees are charged to both the education provider and the prospective student;
• Confidentiality - respecting and preserving the confidentiality of personal information acquired and not releasing such information to third parties without proper authority;
• Professional behaviour – acting in accordance with relevant laws and regulations and dealing with clients competently, diligently and fairly; and
• Professionalism and purpose - acting in a manner that will serve the interests of clients and the wider society even at the expense of self-interest; recognising that dedication to these principles is the means by which the profession can earn the trust and confidence of stakeholder groups (individual clients, the public, business and government).